SEO On WordPress Full Checklist To Boost Website Rankings

When your business website has top search results rankings on search engines, it is like a golden gate to highly targeted web traffic. Search engine optimization is one of the top marketing tools. In addition, social media are vital to branding your services or company presence and market share.

You will love this post if you are looking for an exact, step-by-step SEO checklist. Basically, it is a straightforward, direct method of driving more traffic and more customers to your website as quickly as possible. We used this exact process to increase our organic traffic by 121.83% within a year.

Any eCommerce store, local business, or affiliate site can benefit from it.

Before SEO, make your web design awesome.

There are steps you must follow for optimizing your website to be search engine marketing ready. The way websites look enhances visitors’ trust and branding.

Make sure that you have a good responsive WordPress theme and an attractive logo, and pick good colors that make it a good experience for visitors to be on your website. Good Web development is a secret key to maintaining loyal visitors, so the result is higher rankings.

What are the basic SEO tasks?

Let’s begin by examining the SEO steps, tools, and plugins you’ll need in order to increase organic traffic to your website:

1. Make a plan for the structure of your website (for new sites only)

Your website must be easy to navigate for visitors and search engines. This is the reason why you should create a logical structure for your website.

To make navigation easier for search engines and visitors on the map, each branch should be an internal link.

2. Make sure your site is crawlable (robots.txt)

A robot.txt that is not crawlable cannot be properly indexed by Google. Therefore, it is critical to check the Coverage report in Google Search Console for any warnings or exclusions related to the robots.txt file.

Remove the rule causing the block from your robots.txt file if you want Google to index any blocked pages correctly. Otherwise, you may lose opportunities to rank.

3. Make sure your site is indexable

Crawling and indexing are two separate processes. There is no guarantee that search engines will index a page just because they are able to crawl it. It is not possible to index a page if it contains a ‘no index’ robots meta tag.

Google informs you about noindexed URLs in its Coverage report.

Removing the ‘noindex’ tag from pages that should be indexed if they are currently ‘noindexed’.

4. Use HTTPS to make sure your website is secure

In terms of ranking factors, HTTPS is known as a lightweight protocol.

That’s not right. A page’s HTTPS status does not affect whether or not a page is indexed. Our search engine uses HTTPS as a lightweight ranking factor, and HTTPS is beneficial to users as well. There is a free certificate from Let’s Encrypt that works just as well.” Ahrefs.com

In addition to potentially boosting your rankings, HTTP protects the data of your visitors. This is particularly important if you have a contact form on your site. If you’re collecting passwords or payment information, SSL is a must. You can use the really simple SSL plugin to do the mission.

5. Ensure that your website is accessible from only one domain

A visitor shouldn’t be able to access your website from multiple locations. There may be issues with crawling, indexing, and security as a result.

Use httpstatus.io to verify that everything is in order:

  • http://example.com 
  • http://www.example.com
  • https://example.com
  • https://www.example.com

All three should redirect to the fourth if everything works as planned.

In case that does not happen, you will need to set up a permanent 301 redirect using WordPress plugins like:

Additionally, you should make sure your accessible website version is also the secure version if you use HTTPS (which you should). Those are either https://example.com or https://www.example.com.

6. Optimize your site’s loading speed

The reason for this is easy to understand. It is frustrating to click on a search result and have to wait for it to load. This increases the likelihood of a bounce as page speed decreases.

To determine how fast your web page loads, use tools such as PageSpeed Insights and GTMetrix.

7. Optimize your site for mobile devices

It is more important than ever to have a mobile-friendly website since most searches occur on mobile devices.

Make sure your website is mobile-friendly by using Google’s Mobile-Friendly Test. Many modern WordPress themes are responsive these days.

8. Use image compression plugins

Compressing images reduces image file size and improves page loading time. Page speed is an important ranking factor for Google.

There are many WordPress plugins that can assist you with this. We recommend ShortPixel. Free compression is available for up to 100 images per month.

9. Fix broken links by identifying and fixing them

When you have broken links on your website, it negatively affects user experience and authority flow.

In the Google search console, if you wish to find broken links on your website, click on Pages on the left-hand menu and check the not indexed pages. You will encounter soft 404 pages or not found 404 errors, so fix them.

You can use SEO tools like Ahrefs Webmaster Tools. In Site Audit, check the Internal pages report for “404-page” errors. 

 SEO Basics Checklist 

You need to apply the best practices to get the best results when you start an SEO strategy. You have to know how search engines see your blog post, pages, and entire website. Webmasters’ tools give you a number of signals to follow, so, you will have a clear idea about what items to edit, improve or even remove from your content.

1. Set up Google Search Console

No doubt that Google is the biggest search engine on the globe, and being on Google’s page one means a lot of targeted, high-quality traffic and clients. You can measure your SEO efforts, and tactics, monitor your keywords’ performance, and more.

Sign up using a valid Gmail

  1. To sign up the first step is to have a valid Gmail account.
  2. Go to https://search.google.com/search-console/
  3. Click on the Start now button
  4. Sign in using your Gmail or phone number

Verify Your website

Choose a verification method.

There are several different verification methods supported by Search Console. You can choose the method that works best for you from the table below.

HTML file upload 

It is relatively simple but requires the ability to upload a file and publish it to a specific URL on your website. On some hosting platforms, this may not be possible.

Add verification HTML tag

The process is relatively straightforward, but you will need to be able to edit the HTML source code of your site’s homepage. Site hosting platforms might not allow this.

In SEO plugins it is an easy process, in Yoast SEO or Rank math plugins just go to the webmasters’ tab and paste the HTML tag into the search engine’s provided box and click save. go back to the Search Console and click verify.

What Plugin do we use?

You can consider it a kind of tips and tricks. We use the Google site kit plugin to Setup all Google tools like search console, analytics, tag manager, and even Google Adsense

That’s it!

 2. Set up a new property in Google Analytics 4

Adding properties to a Google Analytics account requires the Editor role. This account automatically grants you the Editor role if you create it. 

A Google Analytics account allows you to add up to 100 properties (any combination of Universal Analytics and Google Analytics 4 properties). You may raise this limit by contacting your support representative. 

The process for creating a property is as follows:

  • Ensure that you have selected the correct account in Admin by looking at the Account column. Click on the Create Property button in the Property column.
  • Select the reporting time zone and currency for the property (e.g. “Business, website”). It is recorded as a Monday visit if a visitor comes to your website on a Tuesday in their time zone, but a Tuesday in yours.
  • If you select a time zone that honors Daylight Saving Time, Analytics will automatically adjust for time changes. If you do not wish to adjust for Daylight Saving Time, use Greenwich Mean Time.
  • A change in the time zone only affects data going forward. You may see a spike or flat spot in your data if you change the time zone for an existing property. Time shifts forward or backward are responsible for this phenomenon. Until Analytics servers have processed your change, report data may refer to the old time zone for a short period after you update your settings.
  • It is recommended that you do not change the time zone for the property more than once per day in order for Analytics to process the change.
  • Click Next. By selecting an industry category and business size, you will be taken to the appropriate page.
  • Accept the Analytics Terms of Service and the Data Processing Amendment by clicking Create.

3. Setup your URL Structure

In WordPress, this is an easy step:

  • Just go to settings in the admin dashboard menu
  • Click on the permalink tab
  • Choose your website’s URL structure
  • Then save

3. Install an SEO plugin

In fact, Seo plugins do a great job of guiding you to the healthy techniques to get higher SERPs rankings, but as we mentioned they help to connect your website to search engines’ webmaster tools. so, What do SEO plugins help for?

  • They help you in adjusting your content according to the target keyword or search query you choose
  • Data markup via schema ready for use without coding knowledge
  • Internal link building by providing recommendations
  • Create sitemaps automatically, then you should submit them to the search console.
  • Create robots.txt file
  • Identify your website by Opengraph including Facebook, Twitter card, and local business data.

Content Optimization

Researching keywords is one of the most important aspects of search engine optimization. Without knowing what keywords people search for, how can you optimize your content for search engines?

Keyword Research Checklist

Target a primary keyword

There should only be one main primary keyword on each page of your website. It is important to conduct keyword research periodically in order to find keywords that you can rank for. Each time you publish a new page, you should also ensure that the keywords are relevant.

Based on our experience, we recommend the following:

  • In order to achieve topical authority, you must develop a prior content plan based on relevant keywords
  • To improve your ranking chances, choose longtail keywords with low competition for new websites.

Find out what people want to know through research

To find keywords that people are searching for, use tools. Several platforms provide this service for you by providing the search term (query) and volume. Other tools provide keyword difficulty metrics, indicating how difficult or easy it is to compete for specific search queries.

Here are some examples of keyword tools

  • Google Ads Keyword planning tool
  • Ahrefs
  • Semrush
  • Ubersuggest

Write Content that matches the search intent

An important note you should put in mind is, You Will never rank if you ignore the search intent. Google makes Algorithm updates frequently just to give the correct answer people are looking for.

It is important to understand the search intent behind a searcher’s query. You have very little chance of ranking if your page does not align with this.

What is your method for assessing search intent?

Take a look at how Google ranks pages for your primary keyword in terms of type and format.

Provide an answer to the reader’s question

It is important to understand the search intent of the reader in order to solve their problem. This is because it provides clues as to what kind of content they are seeking.

An extremely crucial step in the process is conducting research.

In order to create truly effective content, however, you need to take a step further and consider the visitor’s situation.

Create an engaging introduction

Readers will hit that back button faster than you can say “dwell time” if you can’t convince them that your page offers what they want within a few seconds.

It’s best to have a compelling introduction to counteract this.

In order to write a winning introduction, you should:

  1. Engage your reader
  2. Trust-building
  3. Provide the user with a solution to their problem

Remember that visitors won’t read your content if they don’t get past your introduction. It’s unlikely that they’ll convert, share, or link to your content if they never read it.

Organize your information using headings

By using headings such as H1 and H2 you can create a hierarchy and separate your content into logical sections. By doing so, your content will be easier to skim and understand.

If this page did not have subheadings, it would be much more difficult to read.


Use images to break up the text

There is no one who enjoys reading long texts. In addition to being overwhelming, it can cause people to bounce.

As you can see, images can assist in this process by breaking up your text and increasing visual comprehension.

However, do not simply add images for the sake of adding them. Consider finding or creating images that will enhance the reader’s experience.

Make sure your sentences and paragraphs are short

Keep your sentences and paragraphs short.

It is also important to:

  • Simplify your language
  • Use plain language instead of jargon
  • Use the active voice when writing

It is possible to accomplish this with the help of Hemingway, a free, browser-based program. The tool provides a grade-level assessment of your copy as well as suggestions for improvement.

List of on-page SEO strategies

On-page SEO involves optimizing your website’s content directly. The optimization includes content that is visible and code that is in the source code.


Make your URL short and descriptive

In the SERPs, short, descriptive URLs help searchers understand what the page is about.

On-page SEO is discussed on these two pages, for instance:

  • https://www.example.com/articles/21988
  • https://www.example.com/on-page-seo

The first URL does not indicate this.

In most cases, the easiest way to create short, descriptive URLs is to use your primary keyword as the URL slug. Almost every blog post we write follows this format.

  • yourdomain.com/articles/on-page-seo/
  • yourdomain.com/articles/off-page-seo/
  • yourdomain.com/articles/best-seo-tools/

Keeping URLs short is beneficial because long URLs tend to be truncated on search engine results pages.

Make your title tag catchy

  • A title tag appears in Google’s search results and tells searchers what the page is about.
  • Your target keyword should be included in your title tag.
  • Even though it’s good practice, don’t get stressed if you don’t understand what you’re doing. The more compelling your writing is, the more likely people will click on it.
  • You should use a title that works well for your post or page most of the time.
  • To increase the click-through rate (CTR), title tags and meta descriptions are vital.

WP Q and A
Eng.M.Thatwart is a developer and author at wpqanda, who is passionate about WordPress, digital marketing, and website builders. He enjoys sharing his knowledge through his writings.