In order to generate leads for a business, a lead generation website collects contact information from potential customers. Typically, this information is collected through forms and contact pages on the website, including name, email address, phone number, and other relevant information. Lead generation websites are designed to convert website visitors into leads that can be followed up on by businesses in order to convert them to customers.
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How to generate leads on WordPress websites?
A lead generation website can take many different forms, and the specific design and functionality of a website will depend on the type of business it is designed for. For example, a lead generation website for a software company might include detailed information about the software and its features and a form for visitors to request a demo or more information. Real estate lead generation websites may include a searchable database of properties for sale as well as forms allowing visitors to request more information or schedule a showing.
What makes a lead generation site different from others
Call-to-action (CTA) buttons are also used on the lead generation website in order to encourage visitors to complete the form, subscribe to the newsletter, and so on. Additionally, this type of website is usually optimized for search engines and implemented with search engine optimization techniques, in order to rank higher in search engine results and generate more organic traffic.
WordPress gated content: what is it?
Gated content on a WordPress website can be accessed only by users who have completed a specific action, such as completing a form or providing contact information. It is common for website owners to use gated content as a lead generation strategy. This allows them to exchange valuable content in exchange for a visitor’s contact information. By providing their contact information, users are able to gain access to gated content.
Gated content includes the following examples:
- Downloading free e-books requires users to provide their contact information.
- Downloading a whitepaper requires users to provide their contact information.
- Registration for webinars requires users to provide their contact information.
- To access checklists, templates, and more, users must provide their contact information.
It is possible for website owners to generate leads and build their email lists with gated content by collecting contact information from visitors who are interested in the content.
There are many WordPress lead magnet and lead capture plugins that provide functionality for gating content. Easily create forms to collect contact information and associate it with gated content. As soon as the user submits the form, the plugin will “unlock” the content.
Generally speaking, it is not a good idea to gate all the content on a website, as it can limit the options available to visitors and may even turn off potential leads. It is recommended that you gate the most valuable content that would be of interest to the targeted audience, balance it with free resources, and ensure that the process is transparent.
The best WordPress themes for lead generation
WordPress themes are available that are specifically designed for lead-generation websites. Many of these themes are highly customizable, so you can tailor the design and functionality of your website to meet your specific needs. The following are some popular WordPress lead-generation themes:
Divi Theme
With Divi, you can create a variety of websites, including lead generation sites. The theme is highly customizable and versatile. There is a page builder tool that enables you to easily design and customize your pages, as well as a variety of pre-designed templates you can choose from.
The Divi Theme Pros:
- Easily customizable: Divi comes with a page builder tool that allows you to design and customize your pages, as well as a variety of pre-designed templates.
- Divi can be used for many different types of websites, including lead generation websites.
The cons are:
- It can be difficult to learn the Divi page builder if you do not have experience in website design.
Thrive Theme:
Thrive Theme, Thrive Leads, and Thrive Architect are among the themes and plugins offered by this company. In addition to providing a wide selection of templates and design elements, they assist you in creating high-converting landing pages and forms.
Thrive WordPress theme Pros:
- Thrive Themes’ products are designed specifically to help you create high-converting landing pages and forms.
- There are a variety of options available from Thrive Themes, so you can choose the theme and plugin that best fits your needs.
The cons are:
- Design flexibility is limited: Thrive Themes have a specific style that may not be suitable for all types of businesses or design needs.
The Leadpages landing page builder
The Leadpages landing page builder can be integrated with WordPress, and it has a variety of templates to choose from and an easy-to-use editor.
LeadPages Pros:
- A drag-and-drop editor makes it easy to create landing pages and forms with Leadpages.
- A high-converting page can be created with Leadpages templates.
The cons are:
- The Leadpages template style may not be suitable for all business types and design preferences
- Leadpages requires a monthly subscription that is not included in the WordPress hosting plan
Unbounce
Unbounce is another drag-and-drop landing page builder that is integrated with WordPress. It provides templates that are optimized for conversion and the editor is easy to use.
Unbounce Pros:
- A drag-and-drop editor makes it easy to create landing pages and forms with Unbounce.
- Create high-converting pages with Unbounce templates.
- Unbounce integrates well with other marketing tools, such as email marketing platforms and analytics tools.
The cons are:
- There is limited design flexibility in Unbounce’s templates, which might not be suitable for all business types and design preferences
- Unbounce requires a monthly subscription that is not included in the WordPress hosting package
OptimizePress
OptimizePress is a WordPress theme and plugin that includes a drag-and-drop landing page builder, lead generation forms, and conversion-optimized templates.
OptimizePress Pros:
- In addition to a lead generation form builder, OptimizePress comes with a variety of templates optimized for conversion.
- The OptimizePress plugin includes everything you need to create a complete lead-generation website.
The cons are:
- Limitations in design flexibility: OptimizePress templates follow a specific style, which may not be appropriate for all business types and design preferences
- In addition to WordPress hosting, OptimizePress requires a monthly subscription.
Hello Theme
Hello theme is a simple yet modern WordPress theme that is designed specifically for lead generation, with a strong focus on call-to-actions and lead generation forms.
Hello theme Pros:
- The Hello theme features a simple and clean design that is easy to customize.
- Focus on lead generation: The theme emphasizes call-to-actions and lead generation forms.
The cons are:
- A limited range of design options is available: The Hello theme has a specific style that might not be suitable for all business types and design preferences
- Compared to other lead generation themes, this theme has fewer options.
Lead generation plugins for WordPress
There are also a number of WordPress plugins that can assist you in generating leads. The following are some popular options:
Gravity Forms Plugin
The Gravity Forms plugin allows you to create and manage forms on your website, including contact forms, surveys, and other types. The software also offers advanced features such as spam protection and form analytics, as well as the ability to integrate with a variety of different services.
Leadformly Plugin
With Leadformly, you can easily create high-converting lead generation forms by combining a drag-and-drop interface with powerful features such as logic branching and form analytics.
Thrive Leads Plugin
Thrive Leads is a plugin provided by Thrive Themes that can be used to create lead generation forms that are highly effective. There are several types of forms (e.g. lightboxes, slide-ins, widgets, etc.) and options for targeting, triggering, and A/B testing forms.
Optinmonster Plugin
With OptinMonster, you can create a variety of opt-in forms, including lightboxes, slide-ins, floating bars, and more. Also included are features such as A/B testing, page-level targeting, and analytics.
Sumo Plugin
The Sumo plugin provides a variety of tools to help you grow your email list, including opt-in forms, social sharing buttons, and heat maps.
The lead capture WordPress plugin
Lead generation WordPress plugins enable you to easily create and manage forms on your website to collect information from potential customers, also known as lead capture forms. Depending on the plugin and the business needs, these forms may be used to collect contact information such as name, email address, and phone number. Lead capture plugins are designed to convert website visitors into leads that can be followed up on by the business in order to convert them into customers.
Lead capture WordPress plugins commonly offer the following features:
- Build forms: These plugins typically include a drag-and-drop form builder that allows users to create and customize forms easily.
- Lead capture plugins often include a variety of different form fields that can be used to collect different types of information and allow users to customize these fields according to their requirements.
- It often integrates with email marketing platforms, such as Mailchimp, so that leads will automatically be added to email lists for follow-up and nurturing.
- Analyzing form submissions and conversion rates is one feature that some plugins provide. It allows users to track and analyze the performance of their forms.
- A/B Testing: Some plugins allow users to create multiple versions of the form and test them to determine which performs best
- Lead capture may also provide options for targeting forms to specific pages or segments of your audience.
- These plugins commonly offer styling and customization options to match the forms to the design of the website.
- It may include tools to help prevent spam submissions, such as CAPTCHA or reCAPTCHA.
You should keep in mind that these features can vary depending on the plugin, and some of them may only be available in premium or paid versions.
Lead magnet plugin for WordPress and features
The plugins have a built-in lead magnet creator that allows you to create various types of lead magnets, such as PDF e-books, checklists, templates, webinars, etc.
- Plugins for lead magnets allow you to easily integrate lead magnets with forms to capture leads’ contact information.
- Lead magnet plugins typically include opt-in forms that can be used to collect contact information from visitors in exchange for the lead magnet.
- Integration with email marketing platforms: Lead magnet plugins are frequently integrated with email marketing platforms, such as Mailchimp, so that leads can be automatically added to email lists for nurturing and follow-up.
- Your lead magnet and opt-in form can be customized to match your website’s design using the Lead Magnet plugin.
- Plugins that allow users to create multiple versions of lead magnets and test them to determine which one is most effective are available.
- There are some lead magnet plugins that include targeting options that enable you to display lead magnets to specific pages or segments of your audience.
- Lead magnet plugins often offer analytics on lead magnet downloads and conversion rates, allowing the user to track and analyze their lead magnet’s performance.
- The ability to lock content behind opt-in forms is included in some lead magnet plugins, allowing only those who have provided their contact information access to the content.
These features can vary depending on the plugin, and some may only be available in premium or paid versions. In order to generate leads and grow your email list, a lead magnet plugin can be an effective tool for attracting and engaging potential customers. you can also connect platforms like Zapier to maximize benefits
