10 Best WordPress Plugins for 2020

WordPress site owners often seem to struggle with installing the right plugins on their websites. With over 50,000 plugins available in the WordPress directory, it’s easy to see where they might have trouble. We have researched some of the best ones and narrowed down the ten best WordPress plugins for 2020. Check them out! 

What are WordPress plugins? 

WordPress plugins are software that allows you to expand your website’s features and functionalities. You can install your plugins on WordPress.org and customize your website. As a result, presenting unique ideas becomes much more flexible and fun. Plugins help you to engage a broader visitor base and convert them into customers.

Free vs. Paid WordPress Plugins

There are thousands of free plugins available in WordPress that can serve you perfectly well. However, if you want better quality, you’ll find many paid and premium plugins on the WordPress directory. 

In fact, the paid plugins offer customer support and developers that can help you manage the plugins and update them from time to time. They will take care of the compatibility and security of your plugin.

Plugins may often face compatibility issues with other plugins or themes. With paid plugins, you will also get access to dedicated help to aid you to resolve any issue.

You will find all the free plugins in the WordPress repository. And the list only keeps growing every day. People write and share these plugins, and even you could do it. Many do it for fun; to help others, or to gain popularity. 

Free plugins can help you enhance the site’s features. In fact, some of the most popular plugins are free. For example, Google Analytics, WordPress SEO, Contact Form 7, and many more. However, a drawback of free plugins is that they don’t come with additional support. You are going to learn your way around operating them.

If you join the WordPress community thinking that everything of value should be free, you’ll soon realize that it’s not entirely viable. At least not in the case of plugins. Paying for some plugins can potentially make your site more reliable and secure for visitors. They also save you from the hassle of constant monitoring. You can get a plugin for something between $30 to $100. 

There’s also something in between – freemium plugins. These software are available in both free and premium versions. You can start with a free plugin, and as your website begins to scale, you can simply upgrade to a premium plan. The free version will, of course, limit the features.

Why are plugins so important?

Basically, plugins are the building blocks of your website. They help you upgrade your site’s functionalities. Whether you want to improve your site’s SEO, develop an online store, add contact forms, or enhance speed – there is a plugin for everything. Plugins are PHP scripts that expand your site’s functions. Here are some of the best WordPress plugins.

10 Best WordPress Plugins 

10. Trust Pulse 

Is direct marketing your thing? Trust Pulse may make an ideal choice for you then. It is a notification app that helps your site improve reliability by leveraging social proof benefits.  

Visitors may not return to your website if it doesn’t look trustworthy enough. Trust Pulse realizes the issue and actively works on making your website look more presentable. It offers real-time social proof of your website. You can let visitors know what your customers say and think about your service. You can even display information on a recent sale or event. It lets you control what you display, when and to whom.

Moreover, the WordPress plugin comes with a beautiful and easy-to-use interface. You can increase conversion rates and sales without much hassle. In short, Trust Pulse is an excellent way to improve business credibility.

9. WP Rocket 

This caching WordPress plugin will help you enhance your site’s speed. WP Rocket is very easy to install and gets straight down to business. Configure it in just a few minutes, and you are good to go. Page caching will be activated right away. 

And the best part is that you don’t need any technical skills to operate it. The plugin automatically turns on the page cache, gzip compression, and cache pre-loading. WP Rocket will not wait around for you to request a cache. It will take matters on its hands and instantly boost your page performance. Moreover, the plugin comes with Imagify. It is an image optimizer that helps you further boost the speed.

As you can tell, it is straightforward to run, which makes it one of the most beginner-friendly plugins in the market. While there are no free versions available for this plugin, it offers excellent value for money.

8. Smash Balloon

Smash Balloon is a social feed WordPress plugin. You can display your social media posts on your website using this tool, and it takes less than 30 seconds to configure. 

There are four different social feed features, including Instagram Feed, Custom Facebook Feed, YouTube Feed, and Custom Twitter Feed. In order to activate the integration, all you have to do is authorize the plugin and add the provided shortcode anywhere. And your social media content will be displayed on your website in no time. Marketing campaigns have become much more comfortable as a result. Through sharing content, your visitors are most likely to engage with you across platforms and convert.

7. Constant Contact 

For small businesses that have simple email marketing needs, Constant Contact is an attractive solution. Their offerings are easy to learn and operate. It is a paid plugin that starts at $20 per month and offers excellent value for money. There is a 60 days free trial in case you’re not impressed. 

While it is primarily an email marketing solution, its features expand way beyond that. The WordPress plugin offers a wide array of marketing automation services, segmentation, personalization, and integration. The library holds over 160 templates to help you build stunning emails, broadcasts, and newsletters. You should note that the templates don’t offer much flexibility. Therefore, it will be an ideal choice if your business is still growing and does not need high-end features.

6. Monster Insight 

Analytics is one of the most essential yet challenging aspects of web management. If you cannot work out how your website is doing and how your audiences are responding, you’ll have a much harder time preparing content that converts. 

Without the right analytics plugin, the surge of information may overwhelm beginners. Monster Insight is committed to deriving analytics that are easier to understand. Even if you’re not an analytics expert, you can understand and figure a way to make use of the data. And that’s the primary purpose of Monster Insight. 

The plugin will help you understand what content is well received by your audience, track conversion and sales milestones, and optimize your sites.

5. Sucuri

Security is among the top priorities for any website owner. If not, you should soon bring it higher on your priority list. Installing Sucuri on your website can help you build more robust security for yourself, visitors, and customers alike. Sucuri comes with a security plugin along with a web application firewall, which is perhaps the best protection you can seal your website with. 

If you don’t have a firewall on your WordPress website, you better get one as soon as possible. Sucuri will monitor your site and protect it from malware threats, XSS attacks, DDoS, and more.

Moreover, it offers an antivirus package for your website and runs it every four hours in order to ensure maximum protection. Vulnerabilities are detected and taken care of without you having to sweat over it. 

Sucuri keeps track of all activities on your website, including last login, login attempts, file changes, and more, so that you can detect any irregularities.

4. Yoast SEO 

If you’re committed to ranking your website and optimizing it, then Yoast is the best WordPress plugin you can install. It can take your SEO game to the next level. 

Yoast SEO plugin helps you with real-time site analysis so that you have a visual insight into how your posts are doing. It also helps you to optimize the blogs, images, meta descriptions, titles, and keywords. Yoast SEO will let you know if you’re using passive voice too much or not using the keywords enough. The plugin will also help you generate URLs for your page automatically. These are just the features available in the free version. You can expect more advanced features in the premium version. All in all, you will have sufficient control over the details of your WordPress website.

3. OptinMonster 

One of the most powerful lead generation plugins globally, OptinMonster is a highly functional solution that comes with previously built templates and stunning themes. You can choose from them to build an exciting marketing campaign for your website. 

Grabbing visitors and generating leads becomes much easier when you have the right plugin. With Optin Master’s powerful segmentation engine and targeting tool, you can engage with every individual visitor on a personal level. The tool allows you to target them based on their interest, referral source, geographic location, and more. 

This WordPress plugin’s key features include onsite retargeting, exit-intent technology, cookie retargeting, and more. Moreover, you can integrate essential marketing automation tools to enhance your site’s efficiency further.

2. SpeedProd 

A maintenance mode WordPress plugin, SpeedProd, is one of the most popular plugins available in the directory. Whether you are waiting to go live, your webpage is facing trouble, or under maintenance, you need a “Coming Soon” page. SpeedProd can help you with just that. 

The plugin offers a quick and easy way to put up a Coming Soon page. It can even help you grow your leads list. There are countdown timers in attractive designs, unique page templates, and whatnot. 

Besides a stunning Coming Soon mode, you will find maintenance mode, a Real-time editor, countdown timer, progress bar, and seamless integrations.

You can edit your page using its intuitive interface without having to switch back and forth between editing mode and preview mode. 

The plugin is available in a free version. As your website continues to grow, you can upgrade to a paid version.

1. WPForms

Your website needs a contact form to convert visitors into leads. Contact forms allow you to get in touch with visitors and further engage with them. WPForms can help you with just that. The WordPress plugin was developed as a powerful tool that can help everyone, from absolute beginners to professional web developers. 

You can also collect payments using the forms. WPFroms will allow you to collect digital payment for downloads or memberships. There is PayPal or Stripe integration available on the plugin. 

Using the drag and drop feature, creating a form feels like a walk in the park. On top of that, the forms created by WPForms are SEO friendly and fast. Not just forms, but there are dozens of other integrations that your website can benefit from, including email marketing integration, Zapier, Custom captcha, and so much more.

There is a free version available for the plugin. The plan is the WPForms plugin. However, if you are planning on growing your business, we’d suggest you go for the Pro plan as it comes with way more features.


Depending on your business size, you may need to add one or multiple plugins to your website. We have assembled some of the most efficient WordPress plugins that can help your website expand and scale better. Each of them has a different set of features that you can benefit from. We hope that our article will help you make an informed decision as to what your website may need.