Testimonial Design in WordPress: No matter what your website is about, publishing WordPress testimonials can drive up your reputation, and also your sales in case you’re selling a certain service or a product. Some people think that only testimonials from renowned people are useful and can make a difference. Well, that isn’t necessarily true.
What are WordPress Testimonials? Why You Need Them and How You Can Publish One? No matter from whom you’re sourcing the testimonial, there’s a great chance that the visitors will take them very seriously. Reviews from regular customers are counted as one of the most, as the regular visitors will know that they will get similar treatment from you and know what to expect in general.
The benefit of testimonials is that they can give a clear image of your business to the visitors. In this way, a bridge of trust will be created between your business and the visitors, and in time it will turn the visitors into potential customers.
You can always gather testimonials from your customers and clients yourself. However, there are WordPress testimonials that can help you do this very task without having to do anything at all! In today’s discussion, we’ll talk about how you can get one of these plugins, which plugin is the best, and how to use one.
So, let’s get started, shall we?
Testimonial Design WordPress Plugins:
There are hundreds of testimonial design plugins that you can find for WordPress. However, only a handful of them are pretty amazing, and today we’re going to talk about these. In this guide, you’ll find both paid and free WordPress testimonials widgets. These are also known as WordPress testimonials sliders.
1- Strong Testimonials:
Strong Testimonials is a great testimonial widget, and it has both paid and free versions. However, if you want to get the most out of this plugin, we highly recommend you get the paid version because you’ll get all the premium features with this version.
Strong Testimonials offer some strong features. For starters, you can import testimonials straight from Facebook, Google My Business, Zomato, Yelp, and WooCommerce. This is a great way of keeping all the testimonials in the same place. You can automate the importing, managing, and displaying process with their widget. Then again, you can create custom testimonial forms as well.
As you can see, you can get tons of premium features from Strong testimonials. This is why we recommend using this platform for gathering testimonials from your users.
2- WooThemes Testimonials:
If you’re looking for testimonials that are non-stylized and clean, then you can go for the testimonials by Woothemes. These testimonials will go with just any themes, and the best part is that you can get these for absolutely free!
However, as it’s a free plugin, you can’t expect any premium feature from it. For example, this plugin isn’t automated like the other one we talked about before. You won’t get any automated feature, and you need to do a few things manually.
For example, you need to enter the reviews you’ve gotten from the customers, and you need to enter them as custom posts. Once those are entered, you can display them on your website using various methods. You can use shortcodes and widgets to do this, or you can import them directly into the file of the theme.
If you’re looking for one of the best WordPress plugins that money can buy, then you can go for WPForms. This WordPress testimonial plugin is used by more than 3 million users, and it received tons of positive reviews.
You can gather all of your testimonials in one place with this plugin, and you can also get them in one format. Then again, you can use one of their testimonials to modify the form of the testimonials and to fit any form factor that you want.
There are more thoughtful features that you’ll get from WPForms. One of the most liked features is that you can allow your users or customers to upload a photo or video with your product or service with their testimonial. This makes their testimonial much more credible, and it’ll also allow your visitors to have a clearer idea about your business.
Then again, you can run surveys with WPForms. Once you get the results, you can show them to your visitors as well!
As you can see, WPForms offers one of the best features that you will find in the market. This is why we highly recommend using this one.
4- Site Reviews:
If you’re looking for a testimonials plugin WordPress that’s comparatively easier to use, you can take a look at Site Reviews. This plugin allows your visitors to rate your website with stars. They can rate your website out of 5 stars, and they can also leave a short review.
The best part about this plugin is that it’s fairly simple to use for both you and your visitors, and as it utilizes familiar and simple visual elements for displaying user review, it allows the visitors to get a complete picture of your website easily.
5- Smash Balloon:
If you already have reviews on your Facebook or Twitter page, Smash Balloon is a great WordPress plugin for you. With Smash Balloon, you can display the ratings and reviews given by your customers on your Facebook and Twitter page directly to your website.
This is much more effective than most other testimonials. This is because the visitors can look up the profiles of the people who left the review on Facebook, and they’ll be able to verify whether you got reviews from real people or bots.
This will boost user trust by many folds, and it will also boost your sales and reputation! It’s to be noted that you need to buy the plugins for Facebook and Twitter separately.
How to Get Testimonials from Clients?
Trust me, simply asking for their testimonials won’t make them drop their testimonial. Psychologists say that a visitor or a client is more likely to drop a negative testimonial than a positive one.
However, there are certain ways in which you can get testimonials from your clients. The first thing that you need to do is making the overall procedure easy for them. If you fill the testimonial section with tons of rules and questions, the clients won’t feel comfortable leaving a testimonial, so they’re most likely to avoid doing so at all!
This is why we highly recommend you keep the interface and the procedure simple. Try not to enact any rules or anything. The more freedom you’ll offer, the more testimonials will you get.
However, if you’re targeting a few sectors of your service and you want to know what they think about them, you can simplify the process by creating a short and easily understandable form. For example, you want to know whether the customers like your delivery time or not. Simply state the question and add a ‘Yes’ and a ‘No’ button below them. In this way, you can get a testimonial out of them easily!
Another easy way of getting testimonials out of your clients is by communicating them on social media platforms. People spend a lot of time on social media, and they’re more likely to drop a review on social media than on a website page.
This is why, we recommend getting their review on social media pages, and then you can use plugins like Smash Balloons to display those directly to your webpage. This will not only make your job easier and allow you to get more testimonials, but it will also generate more user trust, as the users will see real people with real Facebook IDs dropping the reviews.
Another amazing way of getting testimonials is by offering gifts. You can offer your clients a gift of $10, or you can even offer them a free handbook with the testimonial they drop. This way is proved to increase the numbers of testimonials you get. However, as you’ll get tons of testimonials, you better have an automated plugin for gathering, managing, and displaying those in a proper and arranged order.
The Right Way of Displaying Testimonials on Your Website:
You know which testimonial plugins you can use, and you also know how you can allure your visitors and customers into dropping a testimonial on your site. However, we haven’t talked about the most important part yet, and that’s displaying the testimonials.
No matter how many testimonials you get, those won’t hold any value unless you know how to display them properly. Here are some tips that you might want to follow if you want to make the most out of them.
Although regular testimonials are important, you’ll do better if you put testimonials of high-profile clients first. The reason behind this is because people value testimonials from people who know what they’re doing, and people whom the general public can trust.
However, don’t make the mistake of avoiding showing the testimonials of the regular public at all. If you display the testimonials of the regular public, you’ll gather more client trust.
A common mistake is publishing the testimonials on a distinct WordPress testimonials page of the website or making a separate page for publishing them. However, this is wrong. If you make a separate page for testimonials, there’s only a small chance that people will visit them.
However, if you scatter the testimonials all across your website, the chances of them coming across it is 99%!
Never publish a testimonial unless you have a decent picture of the client, and don’t even think about downloading one from the internet. These scams are easily traceable by everyone nowadays, and you don’t want your reputation to plummet. Adding pictures, or even logos will make those testimonials more trustworthy.
The best way of making your testimonials work their magic is by uploading video testimonials. Video testimonials are tested to increase conversion up to 25%, and this is why you better show them in the first slots.
If your client owns a business for which he or she bought your products or services, try to link the business of that client to that testimonial. This will create a sense of trust in the minds of your visitors.
If you’re able, link the social media page or profile of the clients to their testimonials. This will generate more trust in your visitors, as it’ll be a good social proof. However, to make things easier, you can use plugins like WPForms that allows you to gather and display social media reviews on your website directly.
Should You Spend Time and Effort behind Publishing Testimonials?
We have faced this question a lot of times from our readers, and that’s why we’re going to discuss it in public today, so there’s no confusion.
A customer testimonial is a great social proof that holds the capability of turning a visitor into a client. If you think about it in a practical sense, you’ll understand the importance of this. Visitors thinking about buying your services will trust the words from people who bought your products or services before. If they find that other’s experience was great, they’ll expect the same for them, and will turn into customers.
Statistically speaking, it’s seen that testimonials hold the capability of influencing more than 90% of people who are buying products and services online.
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By now, it’s completely clear that testimonials have a huge impact on online businesses, and you need to gather and display these strategically if you want to maximize your profit. So, add testimonials to WordPress page!
If you’re having a hard time choosing the right testimonial widget for your website, we recommend you take your requirements and your theme into account. If you can afford to spend some money, go for the paid plugins as it’s always the best move.